Evolutions in marketing stategy are few and far between, especially those developed in Scotland.
So it is with more than a little element of pride that CIM Scotland is working with home grown and
and internationally recognised marketing guru Gerald Michaluk during the launch phase of his new
book 'Riding the Storm', which outlines his new Global Marketing Advantage System (GMAS) and
will published in December.

Gerald Michaluk is a man on a mission. His task is to do for Scottish companies the marketing
magic he does for global giants. In an office in Glasgow's Wellington Street, the quietly spoken
maestro lays out his stall. When he speaks, people listen. More importantly, they pay to hear
how to save their companies from the "current economic instability and market dynamics that
are creating a graveyard for businesses that can't adapt and plan stategically within this
environment.