Strategic Planning in Turbulent Markets

In this acclaimed book, international scholar and consultant Gerald Michaluk reveals the results and the practical application of his ground breaking study into what organisations have to do to achieve Global Dominance of their chosen markets. This book offers;

• A breakthrough marketing approach to running a company.
• Develops models on how to manage real time information flows in dynamic markets.
• How to exploit and defend your company from paradigm shift.
• Suggests a realistic approach to ensuring company strategic planning keeps pace with operational plans in turbulent environments.

 Riding the Storm looks at how to address strategic planning in fast moving, dynamic markets. The  book is based on ground breaking study, the author has developed a unique model - the Global  Marketing Advantage System (GMAS) which enables companies to dominate their chosen markets.  This book builds on the work of acclaimed writers such as Kaplan, Siebel and McKenna, whilst offering  a new insight into strategic marketing, namely real-time/ right time planning.