The Author

Gerald Michaluk BSc, DipH-WU, MSc, DipM, FCIM, DITP is the founder and CEO of Marketing Management Services International a Glasgow based company with offices worldwide. It is ranked as the 8th largest strategic marketing consultancy in the UK and its clients include Global 1000 players such as Compaq Computers and Innogy plc.

Gerald is a former lecturer in marketing at the University of Strathclyde, Glasgow. He is a contributor to Macmillan Dictionary of Marketing as well as various academic journals. Gerald also gives seminars and presentations around the world and regularly appears in the Scottish press.

Gerald has a pilots licence and enjoys flying and spending time with his children enjoying outdoor activities such as horse riding and rock climbing.