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<p> This work looks at how to address strategic planning in fast moving, dynamic markets. <br>The author has developed
a model - the Global Marketing Advantage System (GMAS)- <br>which enables companies to dominate their chosen
markets. It <br>should enable companies to manage real time information flows in dynamic
markets; <br>ensure strategic planning keeps pace with operational plans in turbulent<br>
environments; and exploit and/or defend themselves<br> from paradigm shifts. The work
assesses traditional <br>approaches to strategic planning and examines why such <br>an
approach no longer works in fast <br>moving markets. It also discusses the infrastructure<br>
required to ensure the capture and conversion <br>of real time data into valuable,
applicable<br> market intelligence, and guarantees that it is distributed to the right<br>
people within the organization.</p>
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